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Cranstoun launches new strategy and refreshed brand

Posted on: 18 February, 2022

Cranstoun, the social justice and harm reduction charity, has launched a new five-year strategy, website and brand that underpin its commitment to empowering people and empowering change across its service areas: substance use, domestic abuse, criminal justice, housing and young people.

Cranstoun’s vision is to be a world-class leader in rebuilding lives. Recognising that everyone is different and has different goals, Cranstoun aims to reach people at their point of need, embracing evidence-informed solutions to get the best outcomes for each and every individual.

Cranstoun’s collaborative approach keeps people at the forefront of everything it does, and Cranstoun is not afraid to think outside the box and challenge established practice where evidence and research suggest that there is a better method. Cranstoun already leads the way with bold programmes such as DIVERT, a pre-arrest drug diversion programme for those caught by the police in possession of small quantities of a controlled substance. DIVERT seeks to educate, inform and support individuals to make informed choices about their drug use. Equally forward-thinking, Cranstoun’s perpetrator programmes challenge perpetrators of domestic abuse and work to change behaviour and support victims and survivors.

The refreshed branding and website reflect the ambition of Cranstoun to innovate and aim high on behalf of the people who use its services. Cranstoun advocate and campaign for Overdose Prevention Centres as part of a whole-system response to drug related deaths and is investing in new technology such as the Cranstoun BuddyUp app that supports people who inject drugs.

Cranstoun’s vision is to be a world-class leader in rebuilding lives, working to save lives and reduce harm to individuals, communities and society. Ambitious and committed to influencing positive change, Cranstoun believes in shaping public opinion and policy to make a lasting difference to the systems and policies that make the greatest impact.

Charlie Mack, Cranstoun’s CEO says: “I am delighted to announce the launch of our new brand and website today, delivered with Mackle Communications. This was co-produced with people who use our services, our board, our staff, commissioners and supporters of our work. We will continue to be compassionately ambitious for people who use our services and to reach people at their point of need”.

To find out more about Cranstoun’s services, programmes and impact and hear from people who use our services, take a look at the new website.


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